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Monthly Archives: November 2016

Fashion-Forward Brand is Revolutionizing What You Wear

Besides making sure what you are wearing adheres to your club’s dress code, what you sport to play a round of golf often receives little thought, and traditional golf gear designs have remained relatively unchanged for the past decade. This neglected area of your wardrobe is what Alex Holderness and John Bourne hoped to tap into when they founded their namesake brand of golf shirts, Holderness & Bourne, back in 2015.

The two met as graduate students at Yale, bonding over their shared love of golf—and mutual dissatisfaction with what they were wearing while out on the course. Realizing that there was a hole in the golf-apparel market, the two set out to design shirts for the modern, sartorially inclined golfer.

The resulting collection takes a tailored approach to the classic golf shirt, offering polos and vests that feature slimmer cuts than more traditional styles. The two also aimed to keep the design of their shirts understated, choosing to forgo visible branding to allow their refined patterns and premium materials to speak for themselves.

This season, Holderness & Bourne’s collection features an array of shirts in both traditional cotton blends and moisture-wicking fabrics, and all of the brand’s shirts incorporate stretch fibers to ensure the most comfortable fit and best athletic performance.

Both the Maxwell ($88) and Herron ($98) styles from the latest line are failsafe alternatives to your tired golf shirts. The cheery, tonal blue-striped versions of either style will look right at home both on a course and at the club for post-round drinks.

Future of Fashion

 “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, in the way we live and what is happening around us.”

Fashion is a means to express one’s ideas, culture and values, interests and personality. Fashion has been evolving since the 19th century when Charles Fredrick Worth had labels sewn into garments that he created.

Even though fashion has evolved through decades of constantly creating demands by being stylish and fascinating, its impact on the environment is becoming increasingly hazardous. Being one of the biggest players in the global economy, the fashion industry holds the responsibility to protect and save the environment and its precious resources. Insatiable and increasing demands are putting undue pressure on the environment. The culture of affordable shopping has led to increase in the number of shopaholics, thus increasing shopping.

Since Fashion cannot die by Norelle Rheingold it is the need of the hour to identify potential sources to lessen the pressure it exerts on the environment. The textile industry is one of the biggest culprits. The World Bank reveals that the textile industry single-handedly contributes to 18-20 per cent of global industrial water pollution from dyeing and pre-treatment of fabrics and textiles. A large amount of solid and liquid wastes are discharged into water bodies during the manufacture of textiles. Processes in textile mills lead to air emissions containing several harmful chemicals including chlorine and hydrogen sulphide. Consumers and clothing manufacturers are becoming aware of the harmful consequences and are trying for alternative technologies to protect the environment.

One such initiative is the launch of Liva, the new age fluid fabric by Birla Cellulose. It is a cellulosic high quality fabric which falls and drapes according to the body and moves with the body. Birla Cellulose has been creating superior and sustainable viscose staple fibre balancing the power of science and nature. With over 50 years’ experience, Birla Cellulose has been making metal-free fibres with increased absorbency and softness accompanied by lustre, smoothness, and drapability. Their fibres are not only eco-friendly but also versatile and beautiful. Birla Cellulose is increasingly engaging with big brands.

Best fashion picks for women from Grammys 2017

 “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” Thus advised the late Gianni Versace, celebrated fashion designer of the eponymous Italian fashion house. The thought certainly captures the essence of New Age fashion, which focuses on concepts of individuality and self-expression.

In recent times, many noted female personalities have begun to play a key role in transforming the way people perceive women’s fashionwear globally. Whether it is a classy and conventional look, or bold and over the top, contemporary women are not afraid of experimenting with their appearance or changing their style. This is evident in the way celebrities dress during award shows. This new-found comfort in wearing what one desires, irrespective of societal judgment, is gradually encouraging many women to ditch the norm and create their own fashion statement.

The 59thGrammy awards in February 2017 proved this. While the men looked dapper as always, women took dressing up to a whole new level. Be it Lady Gaga’s unconventional and dramatic look or Chrissy Teigen’s Gothic look, the ladies certainly made sure that bold is the way to go.

Let us explore the best fashion picks inspired by the unique dresses at the 2017 Grammy Awards.

  • Shades of emerald: Emerald green made its presence. Even British singer Adele, who won the most awards, sported the colour. The popularity of this shade is in alignment with the colour of the year, ‘greenery’, announced by Pantone Color Institute. According to some fashion experts, emerald green suits almost all skin tones. Emerald and black is one of the best pairings and looks extremely sophisticated and charming. Pair emerald attire with gold or platinum jewellery to complete the look. While it is advisable to wear light make-up, one can opt for bold, red lipstick to add a dramatic effect.
  • Elegant, feminine gowns: Jennifer Lopez’s pastel Ralph & Russo gown was one of the best dresses at the event. The multi-talented celebrity looked stunning. She paired it with diamond rings by Butani, heels by Christian Louboutin and a silver clutch. Feminine gowns are perhaps the most common and classiest dresses in fashion wear. They are also preferred by most as they accentuate the form, giving a soft, feminine and graceful look. A feminine dress is timeless and can upgrade one’s style quotient without much effort.

Emerging global trends in leather and fashion

 As the global population boom, there are inevitable implications on livestock. Demand for food and shelter have grown manifold resulting in an alarming scarcity of land meant for rearing animals, says Satyadeep Chatterjee.

Trends have to be predicted taking into consideration possible drastic changes. Fashion consumers are becoming more conscious of the environment. They prefer eco-friendly material, conservative use of resources, reduced emission of pollutants, greater social commitment and fair treatment of employees in production facilities.

The presence of a large number of players in the sector has intensified the competition to garner a larger chunk of the market share of this lucrative industry. On the demand front, consumers are rapidly aligning towards new designs and innovative leather offerings to ensure they are in sync with changing fashion trends. Another factor that needs to be taken into account is the rise of the BRICS (Brazil, Russia, India, China and South Africa) economies. Their dominant position in the labour-intensive textile and leather industries makes it difficult for other countries to match them.

Owing to high demand, the leather goods industry is on a growth spree. Forecasts are, this vertical will grow at a CAGR of 3.4 percent over the next five years and will touch US$ 91.2 billion by 2018.

The softest, most luxurious leather comes from the skin of newborn or even unborn calves. Sourcing this leather is unethical. Though it is a very durable and flexible material, the process of tanning leather is incredibly toxic. Most of it is chrome tanned, which results in carcinogenic chromium (VI) being pumped into the water table.

In many countries, quality standards are very high. Leather manufactures are trying to produce more sustainable products by prohibiting harmful dyes and chemicals. Unfortunately, only a few customers are willing to pay more for these ‘greener’ products. One pioneer of this trend is renowned fashion designer, Stella McCartney, who is using eco-friendly material for her shoes and handbags.

Innovation in luggage and leather goods with new technologies and design is the major driving force for the industry. LVMH Moet Hennessy Louis Vuitton SA, Coach, Inc., Kering SA, Prada S.p.A, and Hermes International SCA are some of the major manufacturers of the luggage and leather goods industry.

Professors at the University of Delaware chemical department are developing artificial eco-leather that can be used to make shoes, handbags and other fashion accessories. Richard Wool, director of University of Delaware, said at the 17th Annual Green Chemistry and Engineering Conference in Bethesda, “We are basically taking aerospace engineering of highly complex materials and using it to make wearable items that offer a much better design for consumers, than the original design from an animal would be. And it is all green and sustainable.”